What is one of the discounts provided for Express Services under the Unlimited Plan?

The discount of $10 off a minimum service fee of $39.99 under the Unlimited Plan is designed to provide customers with a tangible financial incentive to utilize Express Services. This specific structure encourages customers to choose a service that meets or exceeds the minimum fee, ensuring they receive significant value while also promoting the use of higher-tier services. This kind of discount not only enhances customer satisfaction by making quality car washes more affordable but also helps drive business towards services that may otherwise have been overlooked. Such offers can contribute to customer loyalty and repeat business, as users perceive they are getting a good deal.

The other options do not reflect the specific terms outlined in the Unlimited Plan's discount offerings, highlighting the importance and distinctiveness of this $10 discount within the pricing structure.